Background
Childhood, the artist's feelings of missing home and her childhood where everything feels nostalgic and warm yet fun with games and toys she played when she was a child. In response to that, she wants to create dioramas based on that experienced and memories to bring the audience back to their childhood.
Concept
Several sceneries where the toys will be played, including scenarios inside it to enhance the nostalgic feeling.
Objectives
To be able to convey nostalgic feelings through old toys and bring back happy memories yet also explore the cultural aspects of them
Project Time
4 Months
Target Client & Event
Cultural center, toy museum
-Main Audience : Adult (25-50)
-Secondary audience : Young Adult (18-24)
Marketing Strategy
The dioramas will be displayed in a cultural museum and heritage-themed exhibitions to showcase traditional toys as a large and crucial part of Southeast Asian culture in a form that is fun and suitable for all ages. The displays will be accompanied by brochures filled with more information and the origins of the toys themselves, as well as places where you can find them. The dioramas can also be showcased in a toy store, or a toy museum, as a special display for a cultural event, or to promote products.
POSTER
DIORAMA
KAPAL
KOTOK-KOTOK
"Kapal Kotok-Kotok", is a boat toy made out of thin metal. What's unique about this boat is it doesn't run on batteries or electricity, but instead it runs on coconut oil or fuel oil. When we put it on water, it emits a sound "kotok-kotok", hence it's name. This is a very common toy in Indonesia.
LAYANG - LAYANG
A kite, "layang-layang" in Indonesia, is a tethered heavier-than-air or lighter-than-air craft with wing surfaces that react against the air to create lift and drag forces. A kite consists of wings, tethers and anchors. Kites often have a bridle and tail to guide the face of the kite so the wind can lift it.The name derives from its resemblance to a hovering bird.
GANGSING
A spinning top, or known in Indonesia as "gangsing", is a toy with a squat body and a sharp point at the bottom, designed to be spun on its vertical axis, balancing on the tip due to the gyroscopic effect. Once set in motion, a top will usually wobble for a few seconds, spin upright for a while, then start to wobble again with increasing amplitude as it loses energy (angular momentum), and finally tip over and roll on its side. They may be set in motion by twirling a handle with the fingers, by pulling a rope coiled around the body.
TRAILER
TRANSMEDIA
a classic game, called snake and ladder with a modification on design, following the theme of dioramas
